By: E&P Staff Total revenue at The New York Times Co. fell 2.9% in October compared to the same period last year. Advertising revenue dropped 4.9% on weakness at The New York Times and The Boston Globe.
The results do not include the Broadcast Media Group, which is now classified under "discontinued operations." The company put the division on the block in September.
At the New York Times Media Group, advertising revenue declined 5.4%. National ad revenue decreased on declines in movie, telecommunications, hotel, corporate, and auto advertising. Retail advertising was up. Overall, classified was dragged down by the help-wanted and auto categories.
The New England Media Group continues to suffer drops in ad revenue. For the month, ad revenue slipped 11.8%. All three categories, national, retail, and classified fell.
Ad revenue at the Regional Media Group inched up 0.7%. Retail advertising was up, classified was down due to softness in help wanted and auto.
Internet ad revenue jumped 29.4%. Advertising at About.com grew 26.3% due to increases in cost-per-click and display advertising.
The company reported that TimesSelect has 565,000 subscribers -- sixty-five percent of those subscribers have access to TimesSelect because of home-delivery subscriptions. Thirty-five percent are online-only subscribers. Year-to-date through October, TimesSelect has generated $7.9 million in revenue.
Circulation revenue at the company was down 1.1% on declines in the New England and Regional Media Groups.
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