October Results Mixed

By: E&P Staff Newspaper companies reporting October revenues had mixed results, especially in the retail category. Classifieds continue to show strength, particularly help-wanted and real estate advertising. Auto is still in the doldrums, however. Here is a summary of the companies that have reported October results.

Gannett: Retail 0%, National 3.5%, Classified 0%. Within classified: help wanted 1.5%, real estate 6.6%, auto (13.9%). Total 0.6%

Knight Ridder: Retail 1%, National (0.4%), Classified 8.2%. Within classified: help wanted 21.9%, real estate 19.2%, auto (14.3%) Total 3.4%

Tribune: Retail (2.0%), National 2.2%, Classified 4.7%. Within classified: help wanted 10%, real estate 19%, auto (13%) Total 1.4%

New York Times Co.: Retail (2.4%), National 9.3%, Classified 2.7%. Within classified: help wanted 3.3%, real estate 10.9%, auto (11.7%) Total 4.7%

McClatchy*: Retail (1.4%), National 0.7%, Classified 4.6%. Within classified: help wanted 12.6%, real estate 22.5%, auto (16.6%) Total 2.4%

Lee: Retail (1%), National 1.6%, Classified 0.7%. Within classified: help wanted 17.5%, real estate 11.5%, auto (16.4%) Total 0.3%

Media General: Retail 2.5%, National (11%), Classified 7%. Within classified: help wanted N/A, real estate N/A, auto N/A Total 2.2%.

Wall Street Journal: classified lineage 15.2%, technology lineage 5.4%, financial lineage (7.9%), general lineage (4.2%), Total lineage 1.1%.


* Includes online