Official Launch Date for Google AMP Confirmed

Posted Friday, February 19, 2016 10:00 am

George Slefo | Advertising Age

Google will be introducing its Accelerated Mobile Page initiative on Feb. 24, several sources familiar with AMP confirmed to Ad Age.

AMP is a direct response to similar but proprietary platforms like Facebook's Instant Articles and Apple's News. Unlike them, however, AMP is open source, meaning anyone can use it.

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Official Launch Date for Google AMP Confirmed

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