Old-school Sales Techniques Matter More Than Ever

By: Robbie Burton | Digiday

Despite the advances in programmatic buying and cries of the post-salesperson age, old school sales is still driving the energy and soul of the of media industry.

It’s true programmatic buying can provide ease, efficiency, and measured, marginal results. However, all truly great digital marketing requires an element of risk: big, outlandish custom executions that capture users’ attention and drive meaningful change.