Omnicom Media Group Formally Endorses UID 2.0 in a Bid to Move the Post-Cookie Future Forward

Posted Monday, July 12, 2021 12:00 am

Michael Bürgi | Digiday

Omnicom Media Group (OMG), the media arm of holding company Omnicom, has formally endorsed Unified ID 2.0 as the post-cookie solution best suited for its clients and publisher partners and will begin to recommend publishers adopt that standard, Digiday has learned.

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Omnicom Media Group Formally Endorses UID 2.0 in a Bid to Move the Post-Cookie Future Forward

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