Omniture Introduces Marketing Suite for Multiple Sources

Posted Thursday, February 19, 2009 12:00 am

By: E&P Staff Omniture has rolled out new marketing software with a suite of products. The Omniture Online Marketing Suite integrates data from different sources from the Internet, mobile phones, call-centers, point-of-sale systems and other channels.

"The Suite further illustrates our transition from a Web analytics company to an optimization company," Josh James, CEO of Omniture, said in a statement. "We have been executing on this strategy for the past several years, making strategic acquisitions, developing products and forming the partnership needed to bring it all together to help marketers optimize ad spend and conversion."

The Suite includes applications for visitor acquisition, conversion, online analytics, and multi-channel analytics.

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Omniture Introduces Marketing Suite for Multiple Sources

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