On-Air, Online, and On Demand: The Changing Face of Public Radio Membership


When Lauren Bracey Scheidt, senior product manager for listener journey at National Public Radio, talks to online radio listeners, some of them express surprise at the idea of a terrestrial radio station (with knobs and equipment and all!). She said, “One of the most surprising pieces of info we get from digital-only listeners is: ‘Wait...you have a radio station?’

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