On the Hunt for New Revenue, The Guardian Offers Ad Targeting on Trending Stories

Posted Tuesday, July 26, 2016 11:43 am

Jessica Davies | Digiday

The Guardian, in the midst of a quest for new revenue streams, is offering advertisers the chance to piggyback on trending stories.

For years the publisher has used in-house analytics tool Ophan to measure reader behavior in real time in order to inform editorial decisions. Now it wants to benefit from that insight commercially.

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On the Hunt for New Revenue, The Guardian Offers Ad Targeting on Trending Stories

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