On Track to Bring in $850,000 This Year, the Profitable Charlotte Agenda Says its Model is Working

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Here’s a bright spot for those anxious about the future viability of local news businesses: North Carolina-based Charlotte Agenda says it’s on track to pull in $850,000 in revenue this year, higher than it expected. Oh, and it’s both growing and profitable.

The 11-person site, aimed at the growing population of young professionals in North Carolina’s largest city, has been bootstrapped and self-funded since its launch in April 2015. As a result, revenue growth and profitability — rather than just reader growth — have been a priority since day one, said Ted Williams, the site’s cofounder and publisher. He says that other local news startups need to have that same mindset.

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