Once Focused on Scale, Hearst is Cutting Back on Aggregation and Viral Fluff

Posted Friday, April 20, 2018 7:47 am

Lucia Moses | Digiday

Digital scale used to be the watchword at Hearst Magazines, but it’s now joining the stampede to original reporting.

Back in January 2017, only one of the company’s top 50 stories included some research or reporting or both, said Kate Lewis, svp and editorial director of Hearst Magazines Digital Media.

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Once Focused on Scale, Hearst is Cutting Back on Aggregation and Viral Fluff

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