Facebook Live’s day of reckoning may finally be at hand.
Considering the brand rush to join live streaming app Periscope, things have been relatively quiet over at the social network’s foray into live streaming. Facebook Live was widely described as the “Periscope killer” after a verified-pages rollout in December that was geared to brands and celebs. Only there’s been one problem: No one is really using it. On Thursday, Facebook said Live will roll out internationally to everyone.
“It feels like a bit of a ghost town,” said a social media strategist who said she was not authorized to speak on behalf of her agency. “Clients haven’t jumped on, although I think it’s a great product.”
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