One Secret to the Success of Quartz, BuzzFeed and Gawker: They Look at News as a Service

By: Mathew Ingram | GigaOm

On a recent trip to New York, I stopped in to see a series of new and not-so-new media entities, including Quartz (the business-focused site that is part of Atlantic Media) Gawker, BuzzFeed and Tumblr. And one thing that struck me about each of them — apart from the fact that they are all expanding rapidly — is that they are increasingly thinking about what they do as providing a service, not just as a business that generates content and then delivers it to people.