One Year In, Mic’s Vertical Strategy is Off to an Uneven Start


Last spring, flush with $21 million in venture capital funding from investors including Time Warner, bringing its total funding to $52 million, millennial-focused Mic launched nine new verticals to cover subjects like social justice, pop culture, women and finance, broadening its original mandate as a news site. Mic planned to hire 35 people and reassign others to staff the verticals.

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