Online Ad Industry Needs to Wake Up and Deal With Ad Blocking

Posted Monday, August 24, 2015 10:06 am

Laurie Sullivan | MediaPost

Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that identify and remove advertisements. In fact, Google lost $6.6 billion last year due to ad blocking, according to one estimate.

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Online Ad Industry Needs to Wake Up and Deal With Ad Blocking

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