By: First quarter online advertising revenue grew on average 40.7% over the year-ago period at 24 members of the Online Publishers Association (OPA). Total revenues, including non-advertising sources, increased 37.6%.
"The strong ad revenue growth of OPA member companies provides further proof that advertisers are directing their spending toward high-quality content sites," OPA Executive Director Michael Zimbalist said in a statement.
Publishers participating in the OPA revenue survey include: About.com, Bankrate.com, Belo Interactive, CBS MarketWatch, CNET Networks, CondeNet, COXnet, Edmunds.com, ESPN.com, Forbes.com, Hearst, Internet Broadcasting Systems, Knight Ridder Digital, Meredith, MSNBC.com, New York Times Digital, Scripps Networks, Slate, SportingNews.com, Tribune Interactive, USAToday.com, Wall Street Journal Online, weather.com, and Washingtonpost.Newsweek Interactive.
For more information, visit
http://www.online-publishers.org/.
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