Online clipping service

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By: Editorial Staff covers 1,200 sites

Public-relations interns once spent part of their day cutting news stories out of magazines and newspapers for clients. These days, they're just as likely to surf the Web in search of a quote or favorable mention.
A new pr Newswire service aims to make the job easier with an online clipping service covering 1,200 Web publications. "A news story does not have to be printed or aired to make an impact anymore," said David Armon, vice president for sales at the New York firm. "Millions of Web users get their news online, and we are thrilled to offer a new monitoring service that covers this growing segment of the media industry."
Armon said the service, which costs $3,600 per year, would help pr professionals track online coverage they may not even be aware of. Subscribers will receive e-mail clip reports each day generated by an electronic spider search of keywords. Links are provided to the stories.

(Editor & Publisher WebSite:http:www.mediainfo.com) [Caption]
(copyright: Editor & Publisher October 2, 1999) [Caption]

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