Online Video Use Increasing, Especially on News Sites

Posted Thursday, March 30, 2006 12:00 am

By: E&P Staff The Online Publishers Association has found that watching online video has become widely accepted among Internet users.

The group's study "From Early Adoption to Common Practice: A Primer on Online Video Viewing," which was conducted in partnership with Frank N. Magid Associates, Inc., looks at how America's online population perceives video and video advertising.

The OPA found that 24% of Internet users access video once a week or more, while 46% watch video once a month or more. The news/current events category leads the way in frequency of viewing, with 27% of online video viewers watching once a week or more. Viewing online video is more common at home with 39% of those with home Internet access watching once a week or more. Only 19% watch at least once a week at work.

"The OPA study makes it clear that online video viewing has become commonplace and that consumers often go to specific sites directly to watch video," said Pam Horan, OPA vice president of marketing and membership. "?The video viewing boom has been propelled by rapidly expanding video content and consumers' increased reliance on the Web for news and entertainment."

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Online Video Use Increasing, Especially on News Sites

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