By: E&P Staff Oodle, the online search engine for local classified ads, has hired former Knight Ridder executive Lem Lloyd as vice president of sales and business development.
Lloyd?s duties will include growing traffic through partnerships and distribution deals.
Most recently Lloyd oversaw the print and online classified business for Knight Ridder including its partnerships with CareerBuilder.com, Cars.com, and Apartments.com. He was also in charge of Knight Ridder?s online national sales and its Real Cities Network.
?At this stage of Oodle?s development, it makes sense that we bring on someone with Lem?s background and experience,? Craig Donato, Oodle?s CEO, said in a statement. ?We believe we have an attractive model for both media companies and vertical businesses alike and Lem will lead our efforts on these fronts.?
Based in San Mateo, Calif., Oodle also powers classified search for Lycos, The Washington Post?s ReadExpress, and The Sun in the United Kingdom.
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