OpenAI is rapidly expanding its global advertising business to attract more users to its platform amid its push to meet ambitious revenue targets.
“The revenue that we make from the ads offering is going to subsidize and grow access to information,” OpenAI advertising chief David Dugan told reporters on Monday at the Cannes Lions International Festival of Creativity.
After years swearing off of advertising, the company now hopes its sprint into the ad business will help it generate $100 billion by the end of the decade. That’s about half of Meta’s current ad revenue. ChatGPT launched ads in February for users of its free and “go” tiers, making ads populate in queries and conversations. The AI giant said it already has thousands of advertisers in its seven test markets, including in the U.S., Canada, U.K., Australia, New Zealand, Japan and South Korea. OpenAI said it plans to launch in Brazil and Mexico in the coming weeks, and eventually in India.
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