OpenBlock to Help Rural Newspapers Get Access to Public Data

Posted
By: Ryan Thornburg | MediaShift

A visit to one of America's small, rural communities that are called home by more than 60 million of us is sometimes like a step back in time. Cars downtown still park parallel to the curb, and not too far beyond downtown are fields and maybe even a factory or two still. Go to a town like Whiteville, N.C., on the right day — any Monday or Thursday — and you'll see a woman standing in the middle of the road selling newspapers to cars lined up on either side of her.

This is an America where people still read and trust the local newspaper, where print advertising hasn't completely migrated online.































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