Not long after launching in the UK, BuzzFeed co-founder Jonah Peretti wrote of his dream for the website, built on viral cat videos, to become the Time magazine for a “new golden age of media”. Comparing BuzzFeed’s trajectory with the iconic magazine of the 20th century, he wrote: “In our case, it only took a few years to go from summarizing web trends in our little Chinatown office to reporting from Syria and the Ukraine.”
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