Opinion | Journalism is facing its crisis moment with AI. It might not be a bad thing.

As search traffic dips, news organizations are facing a pivotal moment. Is it a doomsday scenario, or will it spark a reinvention?

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After decades of navigating technological upheavals, the battered and resilient news industry is realizing it’s time to raise its gloves once more — this time against an insurgent troupe of artificial intelligence companies.

While doomsdayers have long predicted that AI would threaten journalism, it’s finally feeling real this month as reports emerge of a sharp decline in search traffic — a once-reliable source that brings an audience to news sites.

Alex Mahadevan, director of MediaWise and a Poynter faculty member, just returned from a convention of forward-thinkers in the industry. I reached out to ask him what he heard and how apocalyptic their tone was. What followed was a frank but surprisingly optimistic conversation.

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