Opinion: Twitter Doubters Are Wrong. Here’s Why.

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By: Alan Wolk | Digiday

It may be the comeback story of the year. No, we’re not talking about Beck nabbing the Grammy from Beyoncé in front of a dumbfounded Kanye. We’re talking Twitter.

After struggling for years to find a way to actually make money, Twitter finally seems to have embraced who they are. Twitter has come to terms with the fact that they’re never going to be a shorthand version of Facebook. And here’s the thing: While many people actively dislike and avoid Twitter the platform, the masses are very interested in what’s being said on it.

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