Oregon papers get SMART by reading to youngsters p. 15

By: M.L. Stein

Simple program is a winner all around sp.

SEVERAL OREGON NEWSPAPER employees are reading to youngsters on company time in an unusual literacy program that is said to strengthen links between newspapers and their communities.
Newspapers ranging from the weekly Seaside Signal to the state's largest paper, the Portland Oregonian, are involved in the privately-funded program called SMART (Start Making a Reader Today), which is distinct from newspaper in education programs.
Signal publisher Kevin Widdison, an enthusiastic supporter, said the idea is to "instill a love of reading in elementary school students. More than any other, the newspaper industry should be in the vanguard of promoting the exact same goal."
SMART, the brainchild of former Gov. Neil Goldschmidt, is adminstered by the Oregon Children's Foundation, which he began. Besides newspapers, other businesses and industries are contributing.
The Signal's participation is typical of eight Oregon papers. Volunteers give one hour of paid time a week to read to pupils from kindergarten through second grade. Teachers supply the books, although some staffers also read their newspaper.
"Any employee may participate on company time," explained Widdison. "This is more important than it may sound. It lets our employees know that we value their role as leaders in the community, and it sets a tone which says, 'we believe this program is important.'
Signal news editor Shelby Case, one of the paper's readers, added: "SMART provides an opportunity to give something back to the community ? spending time with children and sharing my enjoyment of reading with them."
Dwight Tracy, editor and publisher of the Klamath Falls Herald and News, said l9 staff members from various departments read to kids.
"I don't know of anyone who's had a bad experience with it," he stated.
"Our people love it. And we keep in mind that we're dealing with kids at risk of not growing up to be readers."
Tracy, who noted that several of the children need remedial training in verbal skills, said he has received grateful letters from teachers and principals.
"This is a great program," exclaimed Stephanie Oliver, public affairs director of the Oregonian, which has "adopted" two schools for its contribution.
"SMART has stimulated a lot of interest around here," she said.
Also taking part are the Albany Democrat-Herald, Astoria Daily Astorian, Meford Mail Tribune, Bend Bulletin and Willamette Week.
Thirty elementary schools around the state are working with SMART volunteers.
"The program's genius is in its simplicity," Widdison observed. "And it gives newspapers a chance to do what they do best ? influence public opinion and rally public support for a worthy endeavor."
Janice Hurst, director of the Portland-based Oregon Children's Foundation, agreed, saying that newspaper sponsorship has added credibility.
"I can't say enough about how newspapers have helped," she said. "They are the anchor for the program."