By: Jeff John Roberts | paidContent
Outbrain, a startup that helps publishers like CNN and USA Today serve stories and ads to readers, will reportedly seek $200-$300 million from Wall Street in an initial public offering. The long-rumored IPO would be among the biggest in a parade of ad tech companies that have gone public in recent months.
The impending filing was reported by Israeli news sources, including Haaretz, which said Outbrain is seeking a valuation of $1 billion; other Israeli reports pegged the valuation at $700-800 million.
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