Overcoming the financial problem — strategies used by local media in Europe

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A sure sign of a healthy democracy is the presence of pluralistic media. Having a vibrant media landscape ensures that citizens get exposed to multiple narratives which help them make better decisions. But this pluralistic media environment is on a decline in Europe. 

The Media Pluralism Monitor (MPM) 2023 labelled Europe’s market plurality to be at high risk. A pluralistic media market consists of numerous media outlets which results in the audience accessing a range of opinions and analysis. A market with low pluralism on the other hand keeps the power of the media to influence the public in the hands of a few big players. 

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