The Jang, which claims a 50-percent share of readership in the country and a 70-percent share of the classifieds market, introduced the codes in the automotive and property sectors in ads in the Sunday paper in February this year.
Jang classified advertisers request the QR feature at the time of booking. They receive a unique code via SMS on the mobile number they used to register the classified ad. They use the code to log on to the Jang QR classified website, where they can upload photos and videos related to their advertisement.
Readers can use any QR reader app on their smartphones to scan the code and see pictures and videos of the automobile and property that is being advertised.
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