Panamanian Publisher Signs for DTI Circulation

By: E&P Staff Digital Technology International, Springville, Utah, has signed an agreement to supply its DTI Circulation to Panama's Corporacion La Prensa S.A. for the group's two titles, La Prensa and Mi Diario.

A statistically supported production and distribution solution, the suite of circulation, distribution, marketing, and reporting software is expected to cost-effectively improve efficiencies for the publisher.

"Confronting high return rates on some sales points and running out of stock in others ... we needed a program that would effectively evaluate production and distribution volumes," Corporaci?n La Prensa General Manager Carlos Rabat said in a statement, adding that he expects to see higher circulation "through better allocation amongst sales points."


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