Paper's Paywall Proves Boon For Competition

Posted Friday, October 14, 2011 10:31 am

By: Carol Marie Cropper | NetNewsCheck.com

While other legacy media spent the last decade working to lure visitors to their Web sites, New Mexico’s biggest newspaper tried to shoo them away.

Not that the Albuquerque Journal didn’t want readers — it just wasn’t particularly interested in having them do their reading online, said Todd Winge, a lecturer at the University of New Mexico’s department of communication and journalism and a former online producer at the Journal.

“The Web site was designed in a way to try to get people to buy the print product and stay away from the website,” echoed Donn Friedman, the paper’s current assistant managing editor for technology, production and new media innovations.

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Paper's Paywall Proves Boon For Competition

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