Papers Roll Out Recruitment TV Shows

Posted Friday, February 6, 2004 12:00 am

By: E&P Staff Digital Media Classifieds (DMC) of Denver is producing a weekly television program on local jobs for the Springfield (Mo.) News-Leader. The program, including help wanted ads and cobranded with CareerBuilder, airs on the local WB affiliate.

Beginning Feb. 16, The Knoxville (Tenn.) News Sentinel will introduce a similar program on the local Fox affiliate in that city. The newspaper will also offer recruitment advertisers the opportunity to run streaming digital videos on knoxnews.com.

DMC says over two dozen newspaper partners have created the weekly recruitment TV shows.

DMC also announced that it is providing streaming employment videos for The Vancouver Sun and The Province, both of Vancouver, British Columbia. CanWest Global Communications Corp., which owns both papers, will roll out the program to nine other Canadian properties this year and expand to real estate, automotive, merchandising and retail advertising, according to DMC.

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Papers Roll Out Recruitment TV Shows

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