Parade In No Rush to Add Papers in Wake of USA Weekend’s End

By: Keith J. Kelly | New York Post

Big changes are afoot in the Sunday magazine market, but the lone survivor, Nashville-based Athlon Media Group, the new owner of Parade, is in no rush to add papers to its roster now that USA Weekend has gone kaput.

That stands in sharp contrast to the bidding wars that erupted in the 1990s between Parade and the now-defunct USA Weekend when both slugged it out to try to gain market share with lucrative payments to the big daily papers to carry the Sunday magazine.