'Parade' Magazine Continues Effort to Fight Child Hunger

By: E&P Staff Parade magazine and the Share Our Strength hunger-relief organization will launch the latest "Great American Bake Sale" this Sunday with a Parade cover story on child hunger.

Since the program began in 2003, it has raised nearly $3 million to fight child hunger. People are encouraged to host bake sales in their communities and donate the proceeds to Share Our Strength. A quarter of the proceeds from this year's Great American Bake Sale -- which lasts until Jan. 29, 2006 -- will go to the areas hardest hit by hurricanes Katrina and Rita.

ABC Entertainment, a sponsor of the Great American Bake Sale, will air an episode of "Hope & Faith" later this year about child hunger. Another sponsor, "PAM for Baking," is supporting the bake-sale effort with a marketing campaign.

Parade is distributed each week in more than 350 newspapers.