Parade Magazine Tries to Improve Appeal to Digital Readers

By: Michael Sebastian | AdAge

Parade magazine is introducing a new logo this Sunday for the first time in more than 30 years, adopting a look reminiscent of Parade in the 1950s.

But the retro look is just part of a series of changes the 62-year-old Sunday newspaper insert is pursuing this year, with the bulk coming online and on mobile devices, in an effort partly meant to reach younger readers than it finds in print.