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New York-- Parade Publications has named David Roberson vice president/director of business development and partnerships. Roberson will be responsible for the strategic development of advertising, marketing and partnership programs for Parade,
dash and digital properties, including Parade Digital, Parade.com and dashrecipes.com.
Most recently, he served at Alpha Media Group, where he was responsible for building online and social media audiences, along with creating important strategic partnerships and revenue opportunities. Roberson’s varied background also includes a two-year stint as vice president finance and operations for Rodale, and senior director of finance for Sirius satellite radio. Prior to that, he spent several years at Time, Inc., where he held such titles as business development manager, strategic planning; finance director, consumer marketing division; and general manager of
This Old House Ventures.
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