The World Association of Newspapers and News Publishers (WAN-IFRA) and the International Association of Sports Newspapers (IASN) have launched a World Football Reading Passport, to be offered to children by newspapers worldwide during this year's World Cup.
Described as an educational tool that uses sports, particularly soccer, to encourage reading and learning about journalism, sports, geography, language and character, the passport gets young readers into the newspaper through the sports section, then encourages them to explore the rest of the paper to find related content through exercises that can be used in schools or at home.
WAN-IFRA and the IASN are providing the passport to newspapers worldwide, which can print or insert them during June's World Cup in South Africa. (Materials are at www.wan-ifra.org/youngreader in English, French, German, Italian, Portuguese, Russian and Spanish.)
The Football Passport is supported by French football legend Emmanuel Petit and by newsprint maker Norske Skog as part of its partnership in WAN-IFRA's Newspapers in Education Development Project. Newspapers are encouraged to find local sponsors to make the passport as widely available as possible.
The WAN-IFRA Young Readership Development Program conducts development activities -- training, research, resource creation and networking -- to support development of literacy and civic values among the young and to help newspapers worldwide better engage these readers (www.wan-ifra.org/youngreader).
Comments
No comments on this item Please log in to comment by clicking here