PAULINE'S PICKS: 'The Dallas Morning News' Creates Original Videos for Local Stories

By: Pauline Millard I've been focusing on smaller papers lately, so today I decided to look at a big guy, The Dallas Morning News. It has a comprehensive Web site with both national and local news, as well as a clean, white interface. I was particurally drawn to the video page.

In addition to using AP video feeds, the Morning News produces its own original content, which focuses on events and provides local spin on national stories. There is an amusing piece about people waiting in line overnight at the Apple store hoping to get a new iPhone. Reporters also followed some Lake Granbury Harbor residents as they sifted through the wreckage after a flood.

From a technological staindpoint, the videos and well-shot and edited, supporting the idea that it's worth investing in a talented video department. When readers see great content, they are likely to come back and check out more.

What sort of innovations is your big newspaper trying? I'd love to hear about them.

Here are some of my past Picks:

'Statesman Journal' Uses Web to Tell World War II Internment Story

North Carolina Paper Exploits Web for Local Stories

'The Sun' of Baltimore Creates an Interactive Homicide Map

Montana Web siteUses a Simple Podcast to Tell Local Stories

AP's asap Creates Video for a Young, Niche Beat


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