By: E&P Staff Paxton Media Group has selected CommunitySportsDesk (CSD) to collect, organize and present community sports and recreation content for its online and print products in five Indiana communities where Paxton publishes daily newspapers.
CSD's structured software collects, manages and serves user-generated content online and back in print, according to Group Publisher Neal Ronquist.
"It's like having extra stringers, coached by the software, working in a uniform way to provide content that we couldn't otherwise reach," Ronquist said in a statement. "The result is an online site that stays fresh and keeps the community engaged."
Tentatively branded as CentralIndianaSportsNetwork.com, it will include online advertising and reverse-publishing options for Paxton's five central Indiana properties, the Marion Chronicle-Tribune, the Peru Tribune, Wabash Plain Dealer, The Times of Frankfort and the Huntington Herald-Press.
CommunitySportsDesk is a hosted Web-driven product of Media Innovations LLC, a subsidiary of privately owned newspaper publisher United Communications Corp., Kenosha, Wis., where it was the Kenosha News developed the flagship Kenosha Sports Network.
CSD Managing Director Bill Dunbar said the Paxton group will provide strong community engagement for further development and extension of patent-pending CSD technology and business modeling.
CSD provides a database-driven structure to collecting and displaying grassroots sporting events, creating mini-sports pages for teams and online sports sections for community leagues. It also offers back-office functionality for league administrators. At the option of the media affiliate, selected results can "roll up" electronically for publication in print. CSD staff trains and supports media companies, leagues and team representatives.
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