Pay for Play: Examiner Newspapers to Reward Bloggers

Posted Tuesday, August 12, 2008 12:00 am

By: E&P Staff Clarity Media is adopting a pay-per-page view strategy for Examiner newspaper blogs.

Gawker.com reported that bloggers coined "examiners" will receive anywhere from $2.50 to $10.00 for every 1,000 page views. The blogs will cover 25 categories in 60 cities.

In a call out for participants, the newspaper chain said "examiners" will be the "backbone" of Examiner.com. "An Examiner is someone in a local market who enjoys informing others about subjects they love. ... They are magazine writers, bloggers, housewives, Ph.Ds, college students and others. ... Together they form a pool of credible knowledge that has become a local guide to a city through their expertise."

The Examiner.com is looking for people who can write "concise" and "relevant" posts about three lines long. So far some of the topics listed include arts & entertainment, bars & clubs, games, health, jobs, and spirituality.

The Examiner asks potential applicants in an online form, "Do you blog?" "What information sources do you use?" and "How will your Examiner page be useful, fun or entertaining for your readers?"

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Pay for Play: Examiner Newspapers to Reward Bloggers

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