People Still Turn To Sunday Papers For Coupons

Posted
By: Aaron Baar | MediaPost

The newspaper industry may be struggling, but people are still turning to the Sunday editions when it comes to clipping coupons, despite the rise of digital media and coupon sites.


According to consumer research firm Scarborough Research, coupon usage for household items such as groceries is up 24% since 2006. And although more than a fifth (22%) of these coupon users are using digital media such as email, text messaging and the Internet to get coupons, the primary channels continue to be Sunday newspaper inserts (49%), in-store coupons (43%), direct mailings (33%) and in-store circulars (26%).































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