Pew: News Organizations Struggle With Digital Dollars

Posted
By: George Winslow | Broadcasting & Cable

After more than 15 years of heavy investments in their online efforts, news organizations are still having a hard time getting the big advertisers on their traditional broadcast, cable TV and print platforms to place online ads on their main websites, according a major study of online advertising at 22 major news organizations by The Project for Excellence in Journalism at the Pew Research Center.

The study focuses on a key issue for traditional news organizations: How can they fund more of their newsgathering operations from the rapidly growing online and digital advertising sector?































Comments

No comments on this item Please log in to comment by clicking here