By: E&P Staff A novel approach to the two newspapers, owned by the same entity, in Philadelphia was announced today: The smaller Philadelphia Daily News will not fold but appear as an "edition" of the Inquirer, with no cuts in staff or, allegedly, competition for stories. It will remain a tabloid with its own sales and delivery.
The change takes effect March 30.
Philadelphia Media Holdings CEO Brian Tierney said the change will save money on wire service fees by allowing the publications to act as a single subscriber, and will be helpful in selling advertising. ?Instead of telling advertisers we have 330,00 circulation (at the Inquirer) plus the Daily News, it will help to say we have 440,000 daily circulation,? Tierney said, in a story in the Daily News.
?It?s not going to be combined. It?s not going to be changed,? Tierney said.
The Daily News article related: "For the two papers to be regarded as a single publication by the Audit Bureau of Circulation, which monitors newspaper sales, the phrase 'an edition of the Philadelphia Inquirer' will appear under the Daily News logo on the front page."
Daily News editor Michael Days said, ?Nothing is going to change about our passionate voices, about how we do what we do. We?ll be a unique edition of the Inquirer, and the emphasis is on the unique.?
The Daily News revealed: "Although the change comes just a week after the company filed for Chapter 11 bankruptcy protection, Daily News publisher Mark Frisby said the change has been under consideration for about a year."
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