Philly Papers Join Yahoo Alliance

By: E&P Staff The Philadelphia Inquirer and the Daily News are the latest newspapers to join the Yahoo alliance. With the addition of, the online home to both newspapers, the partnership with the portal consists of 19 publishing companies representing close to 400 newspapers.

"The open nature of the partnership between the newspapers and Yahoo has made this the solution of choice for the newspaper industry," Hilary Schneider, executive vice president at Yahoo, said in a statement.

Indeed, the Philly papers are also aligned with, the online recruitment board that competes with Yahoo's HotJobs and the newspaper-owned CareerBuilder.

McClatchy is also part of the Yahoo partnership though it has an ownership stake in CareerBuilder.

As part of the Yahoo alliance, the Philadelphia papers will have access to display advertising and paid search technology, the Yahoo national online ad sales force, and content distribution through the portal. recently hired Eric Grilly, the former president and CEO of MediaNews Group Interactive and one of the key architects that helped bring the Yahoo partnership together.

"Being part of this unparalleled network will bring the best-of-breed tools and resources to our local customers," Grilly, president of, said in a statement.


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