Pivoting To Video Is The Biggest Trend in Media — But It May Not Prove as Lucrative as Publishers Hope
Posted
Ethan Varian | Los Angeles Times
In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video.
To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds.
Comments
No comments on this item Please log in to comment by clicking here