Podcasts Are Booming, But Google Could Make Them Much Bigger

Posted Friday, February 20, 2015 11:10 am

By: John McDermott | Digiday

Podcasts, aided by the smash hit “Serial,” are having a moment. They’ve broken through with mainstream audiences, they’ve piqued interest from brand advertisers. Ad agencies — when they’re not busy producing their own podcasts — finally feel comfortable discussing podcast buys with clients.

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Podcasts Are Booming, But Google Could Make Them Much Bigger

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