POLITICO has announced the launch of its first German language offering through its flagship product, Playbook, in Berlin. “Berlin Playbook,” a free daily e-mail newsletter dedicated to unraveling the intricacies of German politics, will land in inboxes every Monday to Friday at 7 a.m. beginning on Monday, Feb. 19. You can sign up here.
POLITICO, which recently celebrated its 17th anniversary in January, has grown to over 1,100 employees, including more than 500 journalists across two continents and seven time zones globally.
POLITICO will deploy this vast network to provide its growing German audience with comprehensive and insightful coverage not only of the Chancellery and the Bundestag, but also reporting, exploring and contextual analysis of, Berlin's standing in the global political landscape. Berlin Playbook will delve into how decisions are made, scrutinized, regulated and determined across global power centers.
“We couldn't have hoped for a better time to enter the German market. 2024 is a mega election year worldwide and the need for political information and analysis has never been so great. As the largest economy in Europe and a political heavyweight in the EU, Germany is a natural fit for POLITICO and Berlin Playbook is the perfect way to introduce German readers to POLITICO’s unique and indispensable value,” said Goli Sheikholeslami, CEO of POLITICO.
Berlin Playbook is the latest addition to POLITICO’s Playbook newsletter franchise. These newsletters bring readers inside the conversation that matters within influential political villages and global power centers, including Washington, D.C., New York, California, New Jersey, Florida, Illinois, Massachusetts, Jersey, Ottawa, Brussels, London, Paris and now Berlin. More than one million of the most influential readers in the world currently subscribe to POLITICO Playbooks.
“POLITICO will be the fly on the wall in the most powerful rooms in Berlin. Our audiences should expect regular scoops in their inboxes. Playbook will perfectly blend coverage on what has happened and what is happening in the Berlin politics and policy arena, with an added tasteful dose of gossip,” said Gordon Repinski, executive editor, Germany.
The expansion of POLITICO's coverage in Germany reflects a commitment to providing distinctive, impartial and smart reporting to those shaping and influencing German and international politics. More than 10,000 readers have already subscribed to Berlin Playbook prior to launch.
Meet the team:
Gordon Repinski takes the helm as the executive editor Germany, being responsible for the editorial team in Berlin. General Manager and responsible for POLITICO's market entry in Germany and the further expansion of the portfolio is Cecil von Busse.
Acting as deputy lead writer of Berlin Playbook, Hans von der Burchard is a seasoned senior politics reporter covering German foreign affairs and the German Chancellery.
Leading POLITICO’s policy team in Berlin, Jürgen Klöckner will join POLITICO in May. He will also be a senior reporter for the Playbook team, bringing in his expertise in the fields of health and AI. Klöckner is a widely known reporter who previously worked for the business daily “Handelsblatt” as well as for “Huffington Post Germany.”
About POLITICO:
POLITICO is the global authority on the intersection of politics, policy and power. It is the most robust news operation and information service in the world specializing in politics and policy, which informs the most influential audience with insight, edge and authority. Founded in 2007, POLITICO has grown to a team of more than 1,100 journalists and media professionals across North America, and Europe. In October 2021, POLITICO was acquired by Axel Springer SE.
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