Politico’s branded content studio’s revenue grows as it rolls out quick-turnaround products

Posted Thursday, October 7, 2021 9:57 am

Sara Guaglione | Digiday

The volatile news cycle can challenge marketers who are looking to respond to key political moments and reach political figures. To help advertisers address the issues of the day, Politico’s branded content studio Focus has been relying on its suite of quick-turnaround sponsored content formats that it began rolling out in April.

Politico Focus’ Advocacy product suite has contributed to the studio’s branded content revenue increasing by 48% to date this year after growing by 55% year over year in 2020, according to Chris Tassa, executive director of branded experience for Politico’s Audience Solutions arm.

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Politico’s branded content studio’s revenue grows as it rolls out quick-turnaround products

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