Post-GDPR, The Financial Times Sees Private Deals Rise From 5 Percent to 70 Percent of Programmatic Ad Revenue

Posted Tuesday, October 8, 2019 10:00 am

Jessica Davies | Digiday

While for many publishers, the General Data Protection Regulation represented an inconvenient, potential threat to programmatic ad revenues, for the Financial Times it has led to a revenue boon.

The FT took a pretty strict business approach to GDPR. For its digital ads business that meant not taking any chances with data leakage on the open exchange.

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Post-GDPR, The Financial Times Sees Private Deals Rise From 5 Percent to 70 Percent of Programmatic Ad Revenue

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