Post-Tribune Publisher Lisa Tatina announced the compact format Thursday, and said the content will largely not change.
"We are excited to provide our readers and advertisers with a new Post-Tribune, which has been long known for really 'getting' northwest Indiana and knowing what makes its residents tick," she said in a statement. "We are eager to work with our advertisers, who are already enthusiastic about the new opportunities to reach their target customers, and are delighted to show our readers their favorite newspaper in a new, better-than-ever format."
In connection with the transformation to tabloid, the Post-Tribune will launch an ad campaign on the theme, "Easy to hold. Hard to put down."
The Merrillville, Ind.-based paper said the campaign will include print, online, outdoor "and other forms of advertising with a modern look."
The Post-Tribune is owned by Sun-Times Media Group Inc.
By: E&P Staff After 102 years, the Post-Tribune of northwest Indiana is going tabloid on Oct. 5.