Postal Service Tells Postmasters Not to Sell Against Newspapers

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By: thecherokeean.com

The U.S. Postal Service headquarters is telling its marketing and management team to back off comments critical of newspapers as they promote the new Every Door Direct Mail advertising option.

A spate of complaints from newspapers about postmasters and marketing reps who were "trashing" newspaper advertising when they introduced local businesses to the new EDDM saturation mail program led the National Newspaper Association to urgently seek a correction from USPS. Postal Service headquarters advised Max Heath, NNA Postal Committee chair, this week that a new directive has now been issued.































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