By: Sandra Mackechnie | INMA
Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market.
Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million in 2014. That is a huge market. So as a traditional media organisation, Postmedia continues to address video requirements with laser vision to ensure we are capturing market share and increasing growth in this ever-important vertical.
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